Tom Sawyer - needed once every four years

I recently had the fortune of meeting the founder and CEO of an economic and business consulting company based in the UK. The CEO lives in Regent(')s Park in an area that is under the crown estate (and stone throw away from Lords!!!, can you believe it).

Apparently, the crown estate asks all residents to paint their houses every four years. This is to ensure that it looks new and fresh. Not just that, the paint itself is a special one made on order for the crown estate once every four years by Dulux. It costs 40 GBP per unit (I think the unit was a litre) whereas any standard paint costs 5-6 GBP. And to add further inanity (if there is no word like that am sure you get the meaning) to the chat the residents don't get a choice of colour it is decided by the crown and Dulux makes it.

Hmmm...so how about bright red for this time?