Of Logos and (Hidden) Arrows...

Have you ever noticed that the orange arrow under the Amazon logo.


So you have? But did you notice that it goes from A to Z? Interesting isn't it, it is to show that you get everything from A to Z on Amazon. Apparently it is also supposed to signify a smile, what Amazon brings on its customer faces.

But here is the big one. Am sure you have seen the FedEx logo and remember it very well too, the blue (purple) and orange...


Now I bet that, if you did not know what I'm going to say next, the way you look at the FedEx logo will change forever. Did you ever notice that the logo has a hidden arrow!!! It is formed between the E and the X. And it is supposed to convey the message of speed and precision.

PS: This blog entry is dedicated to Nathan Creswell (and he knows why). My ulterior motive is that whenever Nathan looks at the hidden arrow in the FedEx logo, he relates this blog to that logo :).